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The Paradox Of Choice: Why More Is Less, Revised Edition Psychological methodology with each new wave ofIn the spirit of Alvin Toffler's Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author. Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions both big and small have become increasingly complex due to