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Discovering Public Relations: An Introduction to Creative and Strategic Practices, 2e (eBook) Course_BFIN371 in combination with digital marketing
Discovering Public Relations: An Introduction to Creative and Strategic Practices, 2e (eBook) Course_BFIN371 in combination with digital marketing
$27.50
Description
in combination with digital marketing tools
the legal framework
ISBN: 9781292370057
ISBN: 9781292059679
AU Course: 16SHRB222
Discovering Public Relations: An Introduction to Creative and Strategic Practices, 2e (eBook) Course_BFIN371 in combination with digital marketingOverview: Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone cant create success, Freberg shows students how to choose and implement evidence based practices to guide
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