Social Media Marketing, 4e (eBook) Publisher_CABI This textbook provides a comprehensive

This textbook provides a comprehensive

AU Course: 16SMRB211

found at the end of each chapter

and central to this edition is the balanced coverage of qualitative and quantitative methods to clearly and concisely lead students through the research process

Based on the author’s many years of experience working in oil companies around the world

Social Media Marketing, 4e (eBook) Publisher_CABI This textbook provides a comprehensiveOverview: Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. ISBN: