Essential guide to marketing planning, 4e (eBook) Course_AVIA227 Publisher: O'Reilly Media
$28.00
Description
Publisher: O'Reilly Media
Overview: This textbook shows how cities
The book is written in an engaging literary style
Edition: 15
prepares learners for academic success with highly visual
Essential guide to marketing planning, 4e (eBook) Course_AVIA227 Publisher: O'Reilly MediaOverview: Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product. ISBN: 9781292186382 Edition: 4 Publisher: Pearson Format: Digital AU Course: BMKT460
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