Essentials of Services Marketing, (International eBook) Edition_12 Focusing on the role of
$28.50
Description
Focusing on the role of event manager and their diverse facilitation responsibilities through each phase of the event planning process
the legal framework
new case studies
ISBN: 9781292363554
this highly visual
Essentials of Services Marketing, (International eBook) Edition_12 Focusing on the role ofOverview: For under graduate courses in services marketing As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of todays world, incorporates recent academic and managerial thinking, and illustrates cutting edge service concepts. ISBN: 9781292425160 Edition: 4 Publisher: Pearson Format: Digital AU Course:
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