Consumer Behavior: Building Marketing Strategy, 2024 (Connect) Edition_2 You’ll discover high-value metrics for

You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy

ISBN: 9781040072677

with its unique approach to key ideas and concepts in cross-cultural management

Edition: 8

This practical book teaches you the skills necessary to put AI and machine learning to work at your company

Consumer Behavior: Building Marketing Strategy, 2024 (Connect) Edition_2 You’ll discover high-value metrics forOverview: Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy based examples from an author team with a deep understanding of each principle's