Marketing for Hospitality and Tourism, Global Edition, 8e (Revel) Course_BFIN213 and incorporates the Meeting and

and incorporates the Meeting and Business Events Competency Standards (MBECS)

to decide what they need to pursue

ISBN: 9781000041545

projects (EEPs) and implementation case studies give students an engaging

Empirical applications of themes help you develop essential critical-thinking and problem-solving skills

Marketing for Hospitality and Tourism, Global Edition, 8e (Revel) Course_BFIN213 and incorporates the Meeting andOverview: Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best selling authors are known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for