Marketing Lessons from the Grateful Dead Humanistic psychology Identify what's stealing trust and

Identify what's stealing trust and vulnerability from your relationships so you can believe there is still good ahead

‘Such a fun read’

there will be no need for painful foam-rolling or dull stretching exercises

a teacher from Inner Mongolia

her boarding school for monstrous creatures and wayward wolves

Marketing Lessons from the Grateful Dead Humanistic psychology Identify what's stealing trust and"For years, business theorists and corporate strategists have pointed to the Dead's example for insights into perennial issues and emerging challenges. Scott and Halligan focus on one key factor in the band's extraordinary artistic and business successtheir iconic and enduring identity, not just as a band but as a brand. The authors' real appreciation for the Dead phenomenon, and their compelling and creative analyses of the Dead's marketing acumen,