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Because Internet: Understanding the New Rules of Language seeking out the knowledgeA Wired Must Read Book of Summer Gretchen McCulloch is the internets favorite linguist, and this book is essential reading. Reading her work is like suddenly being able to see the matrix. Jonny Sun, author of everyone's a aliebn when ur a aliebn too Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English